Rouses Markets Will Soon Do Away With Pennies
By Isabella Gomez
Blue RAM Media/Gulf Coast News
November 8, 2025
DAPHNE, Ala. An area store with locations in Alabama, Mississippi and Louisiana, has made an announcement this week about pennies and a new way of shopping without using pennies.
Rouses Markets announced on Thursday that it will implement a rounding policy for cash transactions as the United States phases out production of the penny.
Though many people use debit or credit cards to make their purchases, many customers including elderly shoppers, still like to use cash.
The new policy comes as the federal government winds down penny production. A Treasury Department spokesperson recently noted that “the U.S. Mint made its final order of penny blanks and will stop producing the coin when those blanks run out.”
Rouses Markets said that they will continue to accept pennies as payment.
Once a store exhausts its remaining pennies, cash transactions will be rounded up to the nearest nickel in the customer’s favor.
Examples:
- If a customer is owed $0.91, Rouses will round up and return $0.95.
- If a customer is owed $0.47, Rouses will round up and return $0.50.
“Our customers are always our top priority,” said Donny Rouse, third-generation CEO of Rouses Markets. “Rounding up is the simplest, fairest way to handle this change so customers never come up short.” Credit, debit, EBT, and mobile payments will not be affected. Only cash transactions involving coin change will be rounded.
Rouses Markets has trained its 7,000 team members, who serve more than a million customers weekly across Louisiana, Mississippi, and Alabama, to ensure the process goes smoothly, according to a news release from Rouses.
The policy will go into effect at each store once its supply of pennies is depleted.
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