Boutique Hotel Coming to Olde Towne Daphne
By Rick McCann
Blue RAM Media/Gulf Coast News
January 9, 2026
DAPHNE, Ala. The mayor of Daphne says that they have worked out the details for a new boutique hotel to be built in the Old Towne area of the city.
A new $30 million boutique hotel is coming soon to Olde Towne Daphne. City leaders say that it won’t cost local taxpayers a dime.
The Fortuna Hotel will be designed to match the historic charm many love about Olde Towne.
“We’re not talking about just a regular hotel motel type of thing,” Daphne’s Mayor Robin LeJeune said. “This is really something that we can be proud of; this $30 million project is really going to show off what Daphne and Olde Towne can do.”
There have been discussions since last year regarding the project which could also bring other shops and restaurants to the area.
City leaders explained that the goal of this new boutique hotel is to bring more visitors to support local businesses.
“This adds to that and really helps promote our restaurants, our retail stores,” Lejeune said. “And it brings a group of people, a brand-new group of people that might stay on the interstate, might go down to Fairhope and stay. Now they’re going to stay in Daphne. They’re going to spend dollars in Daphne.”
Some city residents however expressed concern about the continual growth, traffic and how the hotel and other commercial business will take aware from the Old Towne feel and look whiles others have said that they are excited about the project.
City leaders hope to begin construction by next summer, with the boutique hotel expected to open around 2029.
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