Alabama Joins 19 States Suing Dollar General For Deceptive Pricing Practices
By J. Thomas Wade
Blue RAM Media/Gulf Coast News
October 28, 2026
MONTGOMERY, Ala. A news release from the Alabama Attorney General’s Office states that Alabama Attorney General Steve Marshall recently announced that he has joined the Federal Trade Commission (FTC) and 19 states in filing a lawsuit against Dollar General Corporation for engaging in long-running deceptive pricing practices by routinely charging customers more at the register than the prices displayed on shelves, price tags and advertisements, costing consumers millions of dollars.
The lawsuits filed so far have been in Arizona, Arkansas, California, Connecticut, Florida, Illinois, Iowa, Kansas, Louisiana, Michigan, Mississippi, Nebraska, New Jersey, North Carolina, Ohio, Oklahoma, Tennessee, Utah and Wisconsin and Alabama.
The coalition of state partners joined the FTC in filing a complaint, alleging that Dollar General has, for years, repeatedly mislabeled prices, overcharged consumers and failed to correct the issue despite extensive corporate knowledge of the problem.
“The price on the shelf is supposed to be the price you pay. We believe that Dollar General advertised one price and charged another at the register, and Alabama families who counted every dollar were the ones who paid for it. We are joining nineteen states and the FTC because this isn’t a one-off,” stated Attorney General Marshall.
According to the complaint:
Thousands of Dollar General stores have taken advantage of vulnerable shoppers by extracting millions of dollars in unlawful overcharges with insufficient safeguards to prevent the practice.
Dollar General received tens of thousands of complaints from consumers across the country who reported the company did not honor advertised prices, demonstrating widespread consumer harm and confirming that customers nationwide have been charged more than the advertised price.
Dollar General knows that it harms consumers by charging more at the register than the prices it advertises, as reflected by the numerous complaints it has received.
Despite being made aware of the problem, Dollar General has failed to implement policies and practices to adequately address the problem, according to the complaint.
The FTC and states allege these practices violate the FTC Act, the Gramm-Leach-Bliley Act, and the states’ consumer protection laws, including Alabama’s Deceptive Trade Practices Act.
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