Keith Urban-Blake Shelton Team Up For New Singing Competition Show

Nashville TN February 27, 2025

A new music competition show is coming to CBS this fall spearheaded by Blake Shelton and Keith Urban.

“The Road,” a new show from executive producers Blake Shelton, Taylor Sheridan, Lee Metzger, and David Glasser will be a bit different than other competition shows such as The Voice or American Idol.
Contestants will sing on stage with Urban and get judged, right then and there.

Urban said on social media that he is looking forward to “helping Blake Shelton find America’s next big star.”

According to the February 25 press release, Urban will play seven special performances for “The Road” at venues throughout Texas, Oklahoma, and Tennessee, with several aspiring singers joining him on the brief tour to perform as the opening acts. Based on those performances, local fan bases will help decide which singers remain on tour to take the stage at the next stop.

The release indicated that tickets for these performances are free and available on a first-come, first-served basis, with a link provided for more information.

“So excited to be joining Taylor Sheridan’s brand-new competition series,” Urban said.

A press release announcing the series indicated that it will be filmed in a “docu-follow format,” giving viewers a behind-the-scenes look into “the gritty and unforgiving life of a touring artist.”

“No more shiny floors and studio audiences. This is where the rubber meets the road – literally,” Sheridan, the “Yellowstone” creator, said in the release. “Get in the van, go to the next town and win the crowd. Do it enough, and you become the next leader. Simple as that.”

Shelton, who spent 23 seasons as a judge on “The Voice,” said in the release that he is “a big fan of Taylor’s incredible work,” and he cannot wait for “The Road” to get started.

“I know a thing or two about singing competitions and what it’s like to chase a music dream and live life on tour,” Shelton said. “I’m looking forward to discovering new talent and giving them this platform.”

Keith Urban will be the headliner for several special performances as part of a new music competition series to premiere this fall on CBS.

Urban, who on September 20, 2024, announced via Instagram the release of his 11th studio album, “High,” is scheduled to begin the High and Alive World Tour on May 22 in Orange Beach, Alabama. According to the February 25 release, Urban will add the following special performances for “The Road” that will also feature the hopeful musicians:

Sunday, March 2 – Tannahill’s Tavern & Music Hall in Fort Worth, Texas

Wednesday, March 5 – The Factory in Deep Ellum in Dallas, Texas

Sunday, March 9 – Oklahoma Ranch in Oklahoma City, Okla.

Wednesday, March 12 – Cain’s Ballroom in Tulsa, Okla.

Monday, March 24 – Minglewood Hall in Memphis, Tenn.

Friday, March 28 – Marathon Music Works in Nashville, Tenn.

Wednesday, April 2 – Ryman Auditorium in Nashville, Tenn.

“I spent a lot of my underage life playing in some seedy pubs, sometimes just for the bartender. So, I love the idea of throwing artists into a real-world environment to find out if they are artists,” Urban said. “Paying your dues sucks, but there are things in this business that can’t be taught, like how to put together a set list, whether to extend or cut a song during your performance or how to work the crowd. For me, touring has always been my first love. It’s where the rubber meets the road. But it’s the only road to take if you want to be a performer.”